Video directors
the role of corporate video directors
Lights, camera, action. The director is responsible for it all.
Whether for a brand, a training video series or TVC / OnDemand it comes down to the director.
For this reason corporate video directors are often also concept and script writers.
They make decisions on production elements ranging from script length, locations and CGI!
VIDEO CASE STUDIES
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Tennis Majors With Nick Kyrgios TV Ad
The King was in the house last Summer! Our International Ads filled the grandstands for the showdown in LAX UTS.
Australian Financial Review, Brand Video
We partnered with the AFR for a nationwide series to launch their Business Success Subscriptions!
Affirm Press, Mini-Documentary
We have partnered with Affirm Press since 2019, to promote their extraordinary Australian stories.
Ai-Media Explainer Videos
Ai-Media helps the world’s leading brands caption their TV broadcasts, and more, while our videos launch each new innovation.
1 Minute Media, Animation Showreel
Our branded animations simplify complex messages for serious organisations. AI Media, Energy Australia, NSW Health, NRL, Doordash and more.
Edith Cowan University, Training
FleetPartners Brand Video
ASX-listed FleetPartners moves 88,000+ vehicles across Australia & NZ each year. We keep their entire network engaged through an extensive range of video products.
Heinemann Brand Video
Our billion dollar global partner, Heinemann, engaged our team for a series of branded recruitment videos that brought applicants from around the world.
Ippudo International Brand Ads
Our brand series takes Ippudo, the “Japanese Wonder” restaurant franchise to a global audience.
The Langham Hotels, Brand Video
When a luxury international resort requires first class staff, our brand videos attract excellent recruits.
OzHarvest Event
Ozharvest and Australia’s leading chefs took to the streets to fight food waste. 1 Minute Media was there to capture the buzz.
Vinnies, Mini-Documentary
We have partnered with Vinnies to produce 20+ videos to help people experiencing poverty and inequality
Women In AI, Event Videos
WAI spans 140 countries, and are AI & Data leaders. Our team partners annually to capture the pinnacle awards events.
The Kids’ Cancer Project TVC
Our partnership with TKCP has one goal: for kids with cancer to get better. Together we raise the funds that make this goal a reality.
triSearch Live Action, Motion Graphics
triSearch has rapidly transformed conveyancing online, while our videos showcase every innovation of this great Australian SaaS success story.
UNSW Aviation, Brand
We partnered with UNSW Aviation School for a series of brand videos to create buzz around the state-of-the-art aviation courses.
View Some Of Our Client Case Studies
Tennis Majors With Nick Kyrgios TV Ad
The King was in the house last Summer! Our International Ads filled the grandstands for the showdown in LAX UTS.
Vinnies – Offering Hope
Documentary filming techniques: we direct volunteers to share their core beliefs for Vinnies.
Feeling Hungry?
Join our “Eat Local Visit Global” tour with Australia’s favourite “Punk Princess of Pastry,” Anna Polyviou.
The Good Life
Creating interiors for those who love the good things in life. Where “creative meets commitment!”
Vinnies – Offering Hope
Documentary filming techniques: we direct volunteers to share their core beliefs for Vinnies.
Feeling Hungry?
Join our “Eat Local Visit Global” tour with Australia’s favourite “Punk Princess of Pastry,” Anna Polyviou.
Directors in Corporate Video Production
Have you ever wondered what the director does in corporate video production?
The directors role has two crucial elements that are identical to the movie directors role.
These are:
- The vision
- And the ability to communicate this to the cast and crew.
Often the corporate director designs the concept and writes the script.
Even when a script is provided a corporate video director will start work in the pre-production phase. They make decisions on items such as location, set, talent and the filming sequences for the shoot.
Our 1 Minute Media directors are sticklers for arriving early for the shoot. They ensure lighting and sound checks are carried out. They make sure props, cast and crew are in position.
And finally they can call “action” (the main role!) and the rest is …well…directing. You can read more in our FAQ’s below.
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How it Works
Frequently asked questions.
is it necessary to have a director on all commercial video shoots?
Definitely not. 1 Minute Media has a huge range of video products that don’t require a director onsite.
Examples:
- Marketing videos made entirely of stomp animation
- Covid-19 videos edited from footage provided by your own fabulous marketing teams
- Simple interview videos such as those with company owners and managers, who are used to pitching perfectly their companies USP’s
- eLearning video series delivered by your star trainers.
In each of these video types and more, our skilled videographers step into the directors role, to pool resources with your own talent!
when is it best practice to have a director onset?
It’s best to have a director involved in addition to our regular video production team when there is anybody (or anything!) that will benefit from our directors ability to visualise and ensure the creative brief for your video is met.
Most productions that involve more than one “talent,” benefit from the expertise of the director, whether the talent are trained actors or from your own team.
Indeed even if there is only one presenter, your talent may prefer to have our director onsite because they will be assured that one set of eyes is dedicated to making them look and sound great! This is often the case with CEO’s, managers and trainers alike.
which video productions really should have a director?
- High-end commercial shoots
- TVC and OnDemand productions involving multiple talent and/or locations
- Complex product overview videos
- Any production with multiple interviews
- Any production where your talent (staff, volunteers etc) prefer an onset “coach”
- Video production with two or more talent
- Any production with complex sets
But will having a director blow my budget?
Absolutely not! Think of a director as your quality controller and guarantee of optimum outcomes. In the video productions described in the previous FAQ, the question really is “how much will it cost me not to have a director?”
And the great news is at 1 Minute Media our scaled fees for our award-winning directors is as little as $1200+gst/10 hour day. Yes, they work long hours, arriving early and leaving last, but that is pure enthusiasm.
Definitely not. 1 Minute Media has a huge range of video products that don’t require a director onsite.
Examples:
- Marketing videos made entirely of stomp animation
- Covid-19 videos edited from footage provided by your own fabulous marketing teams
- Simple interview videos such as those with company owners and managers, who are used to pitching perfectly their companies USP’s
- eLearning video series delivered by your star trainers.
In each of these video types and more, our skilled videographers step into the directors role, to pool resources with your own talent!
It’s best to have a director involved in addition to our regular video production team when there is anybody (or anything!) that will benefit from our directors ability to visualise and ensure the creative brief for your video is met.
Most productions that involve more than one “talent,” benefit from the expertise of the director, whether the talent are trained actors or from your own team.
Indeed even if there is only one presenter, your talent may prefer to have our director onsite because they will be assured that one set of eyes is dedicated to making them look and sound great! This is often the case with CEO’s, managers and trainers alike.
- High-end commercial shoots
- TVC and OnDemand productions involving multiple talent and/or locations
- Complex product overview videos
- Any production with multiple interviews
- Any production where your talent (staff, volunteers etc) prefer an onset “coach”
- Video production with two or more talent
- Any production with complex sets
Absolutely not! Think of a director as your quality controller and guarantee of optimum outcomes. In the video productions described in the previous FAQ, the question really is “how much will it cost me not to have a director?”
And the great news is at 1 Minute Media our scaled fees for our award-winning directors is as little as $1200+gst/10 hour day. Yes, they work long hours, arriving early and leaving last, but that is pure enthusiasm.